Google is launching a new advertising program called Shop the Look that
will let you search for specific outfits and receive photos and purchase
links right from the results page. The company is starting out by
partnering with sites like Polyvore and LiketoKnow.it, which are
Pinterest-like networks that help fashion bloggers make money off social
media posts. That way, Google is able to pull in photos and affiliate links
when people search for items like "summer dress." The program is part of
Google’s overall shopping ad product, so down the line big-name retailers
may be able to..... more »
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